Pinterest! It’s a site that’s consistent in getting new fans and clients for folks in the indie biz and organization community. More than a social website, it’s an easy to use and very powerful FREE TOOL that can help get information about products and services to millions of visitors who use Pinterest every day!
One of my favorite aspects of this site is that it communicates with photos. That’s great news because a photo, within seconds of a glance, allows viewers to process loads of information without having to read anything. If they like the pic they see, and it was produced from a website, one click and boom ... there they go.
That boils down to this...
Let’s say you’re an indie biz owner and your business is organic cosmetics. (We actually have one of those businesses here in the rivers’ land, so I didn’t have to think hard to come up with a cool example.) Let’s also say you want to promote a new line of all natural moisturizer. On your business website (hopefully you have one) you find a picture of the product and then you pin it to Pinterest. Afterwards, Pinterest users, especially those with a preference for shopping within the indie biz community, have the opportunity to see the pin, like it, click it and visit your website to buy their very own all natural moisturizer.
When they see the pic, this is what happens. They think, “Wow! That looks awesome! I wanna try that stuff!" CLICK!
Once clicked, they're off in a super-fast cyber-flight that takes them right to your indie biz website where they land on the page giving them the info on how to acquire their very own organic moisturizer from your business.
See? Easy-peasy and yes ... there's more.
Pinterest potential for turning visitors into clients!
The new visitor on your website orders the product--uses it and lovessss it!
Because the indie biz community is cool like that ... your new fan-slash-customer will either generate a brand new pin of the product from your website, or they'll re-pin the one they first saw.
From there, it’s seen by a brand new bunch of users who may also have a passion for the indie biz community and all natural, organically grown health and beauty products. That equivocates to effective, free, enthusiastic advertising to an interested and dedicated community that is passionate about spreading the word to promote their favorite products and services within the indie biz community.
I know ... awesome-sauce-ilicous, right?
A few pinning tips for you
After visiting Pinterest and browsing the site, pinners largely end up with their own methods of using Pinterest. They set up their own areas according to their interest and needs.
I have my way of doing it, that has come about through a couple of years of tweaking the site to find what I'm looking for in the easiest and fastest manner, as well as to pin items of interest that I know my friends there will enjoy learning about too.
Here's a pic for you of my own, main-Pinterest page depicting all of my Pinterest boards.
Since I'm an indie biz owner, with photojournalism as my business, my Pinterest page reflects that accordingly, and it does it seamlessly to couple my professional interests with my many other interests too. It's proven to be an excellent resource for all sorts of things from Off The Grid lifestyle information to techie-news to learning things about other folks whose businesses and hobbies I enjoy keeping up to date on.
Each of my Pinterest boards reflects the things I love to share, in categories that I designed. The very first one was established to reflect any articles published here on flashPress or on my sister's site, On Story Street. I combined them into one board so save time for both me and my followers. I also have a board specifically for writers whose work I love to share.
I also have a board for my favorite websites. Several of the pins that other users re-pin the most frequently are pins from this board.
And last, for this article's purposes, is a board I built, and consistently add to, that promotes any websites I come across that belong to other indie biz owners, individuals and organizations that I want to share. This is also a board that frequently gets its contents re-pinned from other users.
Pinterest makes sharing and marketing so simple and easy.
If I'm writing an article and want to promote a particular type of business or organization in it, the first place I go for photos with links to them is Pinterest. It's the fastest and easiest place to find information on multi-genre products, services and interests. If a website's photo appears on my site, it's intentionally linked to the site that produced it. That way, my readers can click the pic and a new window will open in their browser, giving them immediate access to the product or services I'm wanting to let them know about.
A little makes for a lot!
Building a presence in the Pinterest community doesn't take a bunch of time. It CAN end up being time consuming simply because there's so many wonderful things there to see and share. However, if you're like me and have a day-to-day time crunch, you can still spend just a bit of time on Pinterest each week or monthly, and still gain ground in getting your business noticed, or whatever you're wanting to share, shared.
Before you go, here's an excellent little video for you, allowing Pinterest to introduce itself!
That's it for this one!
God bless you, thanks for the read and please don't forget to thank a veteran at your next opportunity!
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Good for what ails ya!
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